When looking for just the right words to express your message, here’s something to always keep in mind: simplicity speaks loudest.
Most of the time, it’s not necessary to use the biggest words with the most syllables. After all, you don’t want to risk having your audience dwelling on figuring out the meaning of a word and missing the overall message. A simple, clear, well-crafted message will paint the most accurate picture, and lead your audience to gain the exact meaning of your message.
Don’t be mistaken, simplicity doesn’t mean dull. The right words can paint a vivid picture, full of meaning and emotion.
The clearest words can eliminate confusion and let the audience know exactly what needs to get done, when.
Words are the paints that you use to create your message.
Keep your language rich, but keep it clear and simple.